If you use Google to look something up, you’ll probably notice that at the peak of the rankings there are some websites, while the rest come lower down the list. So, what does Google take into consideration when ranking certain websites higher than others? Probably, one of the major causes would be a word: E-A-T- that is, Expertise, Authority, and Trustworthiness.
While deciding which websites to rank higher in its search results, Google defines the nature with which a given website demonstrates a certain degree in E-A-T. Therefore, if you want your website or blog to rank higher on Google, you need to build these three important qualities. Here are the ways to get it:
What does E-A-T in SEO stand for?
Now let’s break it down what E-A-T actually means:
Expertise: It means the particular website or author is knowledgeable regarding the particular topic. For instance, if at any space the author has a health blog, then he should be a doctor or any health expert.
Authority: The expert will view the website as an authority source, or reliable source in its field. When linking other websites to yours, it shows you have authority.
Trustworthiness: Your websites are honest and reliable. If people feel safe browsing your website and the information being correct, Google will trust your site even more.
Thus, if you want to gain higher rankings on Google, you need to show how much you comply with all the qualities mentioned above. This is why working with a good SEO expert in Kolkata or the best SEO company in India can actually bring fruits.
How to Build Up Expertise, Authority, and Trustworthiness for Your Website
1. Create Expert Contents
One of the best and simplest ways to achieve expertise is through the writing of high-quality, highly researched works. If your site is on cooking, ensure that all recipes are clear, reliable, and well expressed. People should be able to believe that the information originates from someone who knows their subject. If you are not sure of writing good quality contents, maybe you can ask an SEO expert of Kolkata to help you with.
2. Attain Back Links from Other Trusted Websites
Backlinks are points by which other sites link to your site. If a known site like school or big news site links your blog, Google uses this as a signal of its trust in your site. This is a boon which the best SEO company will be able to provide you to earn these valuable backlinks to enhance the authority of your website.
3. Ensure Website Security
A safe website is a trustworthy website. When website security measures have been adhered to, it denotes that your website must have HTTPS and not just HTTP (this shows your site is safe to use). It is also important to provide the needed clear information on your website, like contact details and privacy policies. These things may be set up by a good SEO agency in India, which can make your site secured and user-friendly.
4. Get Reviews from Users
Another means of gaining trust is through the use of positive reviews by the people that use your site. If your visitors manage to leave a review or comment, it appears that they have trust in you. Again, this takes you a little step further as answering reviews-whether good or bad-does show that you are nurturing the audience and caring about their opinions.
5. core reasons explaining the need for an SEO agency India
Indeed, building E-A-T is useful to rank up in Google. But starting is never easy for most people. SEO agency India is a team of professionals specialized in providing services to improve websites for their performance in search engines. Their services could include expert content creation, backlinking, website security optimization, and online reputation management.
FAQs
How much can E-A-T affect the SEO of my site?
E-A-T is used in Google to make the decision on how high the rank of your website would have to be. Healthier exposure will bring about higher peaks in search results whenever a site is endowed with good expertise, authority, and trustworthiness.
2. Can I improve E-A-T for my website without an SEO expert?
It’s possible but can be tricky. An SEO expert in Kolkata can guide you and help you determine your best options and how to improve your content and reputation on the web because they have the skills to help your website rank higher.
3. How do I find a trustworthy SEO agency in India?
To find a good trustworthy SEO agency India, scan its website and browse reviews from the past customers. A good SEO agency will not be upfront about the short-cut or quick fix.
4. What is the role of content in improving E-A-T?
Content is quite important! Writing useful, well-researched, and clear content, shows expertise and helps build authority in your field. The better your content, the more trustworthy and authoritative your website will seem to Google.
Conclusion
Some increase in E-A-T is needed for site ranking on Google, and this can be achieved through expert content creation, backlinking, site security, and reputation management for better E-A-T on the website. Premium SEO expert in Kolkata or the best SEO company in India have the specialists that can help you set the right course towards success. Be focused on your E-A-T agenda; your site will start seeing Google’s appreciable visibility!
